Analytics & Performance

Analytics help you understand how your customers are interacting with your AI agent and the business impact it’s creating. This data helps you improve your agent and grow your revenue.

What Analytics Shows You

The Analytics dashboard gives you a comprehensive overview of your agent’s performance:

Key Metrics

User Count - Total number of customers who have interacted with your agent
Total Revenue Influenced - Total revenue generated from customers who interacted with your agent
Cart Adds Influenced - Number of times customers added items to their cart after chatting with your agent
Avg. Item Price - Average price of items being recommended and purchased

Market Insights

Understand what your customers are interested in:

Popularity Index - Real-time data showing which products, categories, or topics customers ask about most frequently

How to Use Analytics

Log in to your Pluggi dashboard
Select your bot from the Bot List
Click “Analytics” in the menu
View your performance dashboard with all metrics

Understanding the Key Metrics

User Count - Shows how many people are talking to your agent. Track this over time to see if your agent is getting more popular.

Total Revenue Influenced - This shows the direct business impact of your agent. This is one of the most important numbers. Track this over time to see if your improvements are working.

Cart Adds Influenced - Shows how effective your agent is at driving purchase intent. More cart adds = more customers interested in buying.

Avg. Item Price - Shows what price range customers are interested in. This helps you understand your customer preferences.

Popularity Index - Real-time data that tells you what customers care about right now. Use this to:

Create better recommendations
Improve conversation flows around popular products
Feature trending products in your agent
Identify products that need better descriptions

Tips for Using Analytics

Review regularly - Check your analytics weekly to spot trends and patterns
Track improvements - Make changes to your flow, then watch your metrics to see the impact
Identify opportunities - If certain products have high popularity but low revenue, investigate why
Test and learn - Make changes to your agent’s conversation flow and compare metrics before and after

Next Steps

Once you understand how your agent is performing:

Review conversations in Messages to understand customer needs better
Improve your flow based on what you learn
Update bot settings to better match what customers want